Simba TVS, the Official Motorcycle and Tricycle of the Super Eagles, has renewed its sponsorship contract with the Nigeria Football Federation (NFF). That extends its relationship with Nigerian football to 2022.
The grand contract signing ceremony, held in Lagos, had in attendance top NFF officials, led by its President, Amaju Pinnick, as both partners agreed to work together to help develop further sports in the country.
Speaking for Simba Group, Mr Mahendra Pratap, Business Head-Simba TVS assured that the company was committed to working together with the NFF to help develop football further in the country.
He stated: “Like all of us here in Nigeria, we at Simba TVS are extremely passionate about football and proud of our Super Eagles. We are delighted to be extending this partnership, which will enable us work closely with the NFF, the Super Eagles and the Super Falcons.”
He reminisced that as the “Official Motorcycle and Tricycle of the Super Eagles, Simba TVS played its part during major football events for the nation. “Fans will recall the ceremonial escort TVS keke gave the national team as they departed for the FIFA World Cup in 2018 and the Africa Cup of Nations in 2019 and several other occasions,” he further said.
Simba Group Head of Marketing, Mr Karthik Govindarajan added that Simba was in a joint journey to further develop football in Nigeria together with the NFF. “Like every Nigerian, we are proud of our footballers. And that is why we have been supporting the Super Eagles for the past two years. We are very happy to renew this agreement and partnership. It’s our passion for Nigeria and its football that makes us not to just support from the stands,” he stated.
In his response, the NFF president described Simba Group as a worthy partner in the journey to make Nigerian football fulfilling for players and fans.
Pinnick said that Simba Group’s commitment to the development of Nigerian football and the Super Eagles is worth emulating.
He described the contract renewal by Simba Group as epochal as it marked the first time a partner was desirous to have its contract renewed before expiration.
Pinnick therefore commended Simba Group for believing in the NFF and the Super Eagles. “We are happy that despite the man-made turbulence of recent time, companies like Simba have done their due diligence and concluded with a strong belief in the NFF,” he said.
The NFF President added: “We are very happy to renew this contract with Simba for the next two years. I thank the Simba Group very profoundly. They will never regret their continuous belief in the NFF. We will do everything in ensuring that they have the desired leverage.”
Pinnick said the NFF was particularly delighted that despite the critical and dicey time for Nigerian football, “Simba, a company that has an untainted image, can say that it wants to partner with us. That goes to confirm that they believe in our integrity, probity and transparency in doing things.”
The Simba Group, founded in Nigeria in 1988, is a conglomerate with operations across Nigeria’s most dynamic economic sectors – agriculture, alternative energy, backup power supply systems, networking and data transmission, ICT infrastructure development, and commercial vehicles sales and servicing.
The Group commands leadership positions in all five companies that share a simple, yet effective, corporate philosophy: providing the customer with unparalleled satisfaction. Through a network of ten branches, Simba works in collaboration with its over-600 channel partners and service outlets, to ensure its products are available and serviceable, in all parts of the country.
Simba TVS King tricycle is the largest selling tricycle in Nigeria.