A new premium high strength cement from the staple of the largest cement Company in Africa, Dangote Cement Plc has been formally unveiled in Lagos to the delight of block makers, distributors and other stakeholders.
The new Portland limestone cement “BlocMaster” launch amidst fanfare Monday according to the Group Managing Director of Dangote Cement Plc, Engr. Joseph Makoju is the final answer to the yearnings and expectations of Block and concrete makers who desire a new product that could combine all the qualities of the existing range of cements in the market.
He explained that BlocMaster is a product of intensive research, laboratory and field tests and regulatory authorities’ approval. The new cement comes with a difference and value for money, he says.
Engr. Makoju stated that all stakeholders involved in the value chain of cement were part of the research and the eventual formulation of the BlocMaster saying “all stakeholders were involved, block makers, the regulatory agencies and the customers alike. We took samples to them to test before we finally concluded on the product.
“We identify an opportunity and a gap that has to be filled and we went ahead to design and formulate the BlocMaster. In addition, we are giving the product out at the best price that gives the best quality.
The Dangote Cement helmsman assured block makers and the distributors of steady supply because the Company operates the largest fleet of trucks for distribution of Dangote cement. We operate over 7000 truck for product distribution, so there is no issue about timely delivery to every nooks and crannies of Nigeria.”
Explaining qualities of the new product, the Dangote Cement Group Chief Marketing Officer, Oare Ojeikere said Dangote BlocMaster is a premium high strength Portland limestone cement that gives users up to 50mpa in compressive strength after 28 days.
He pointed out that the product is Ideal for concrete applications that require very high final strength and durability.
“BlocMaster has been tested, and proven, to provide the best performance for all concrete applications that require rapid early strength, higher final compressive strength, and fast setting. It outperforms all other bagged cement products in Nigeria, and it is the cement of choice for all major construction projects”, he added.
Oare stated that dangote cement is made in Nigeria but loved across Africa because of its high quality. “And it is because we can vouch for our products high quality that is why we are in so many African countries.
“We are the king in this business as we control more than 60 per cent of the cement market. We introduced to you 3X 42.5R, 3X 42.5R, we have Falcon, and now we are rolling out BlocMaster, as the name suggests we want the name to resonate anywhere cement is mentioned, that is why we called it BlocMaster”