President Bola Ahmed Tinubu has felicitated with Dr. Biodun Shobanjo, a titan of Nigeria’s advertising industry, on his 80th birthday.
A release by the Special Adviser on Information and Strategy, Bayo Onanuga, said “President Tinubu joins the Shobanjo family, friends, and well-wishers in honouring a highly esteemed marketing communications expert and multiple award-winning advertising guru.”
Shobanjo started his stellar career at the Nigerian Broadcasting Corporation and joined Grant Advertising in 1971. He became deputy managing director in 1976 and left four years later to found Insight Communications, an instant game changer in Nigeria’s advertising industry.
Shobanjo and his team notably transformed Insight into a colossal marketing company, adding Quadrant, Nigeria’s first PR Consultancy, and All Seasons Mediacom, Nigeria’s first Media Independent. Over time, he consolidated all the companies under the umbrella of the Troyka Organisation, including Halogen Security, which he founded in 1992.
“The President acknowledges Dr. Shobanjo’s significant contributions to advancing the marketing communications industry—a sector pivotal for fostering economic growth, social development, and infrastructural progress in Nigeria,” Onanuga said.
“He commends Dr Shobanjo’s illustrious career journey and highlights his achievements as a broadcaster, entrepreneur, and advertising professional.”
Tinubu noted that these accomplishments exemplify the virtues of discipline, integrity, and dedication, which inspire young professionals. He expressed confidence that Dr Shobanjo will continue to impart his vast experience and insights to practitioners who aspire to uphold best practices based on truth, local content promotion, and transparency, which align with Nigeria’s national development goals.
President Tinubu “wishes Dr. Shobanjo many more years of good health and continued success,” Onanuga said
