The exciting Television Commercials, TVCs, and radio jingles of the grandmasters of data, Globacom, were handsomely recognised at the just-concluded 2018 Lagos Advertising and Ideas Festival (LAIF), where they won 6 gold, 2 silver and 4 bronze medals in various categories.
At the awards, the company’s commercial tagged “Rhythm” which related African dance steps with football moves to demonstrate that African football moves were inspired by the rhythm of African dances broadcast during the 2018 World Cup in Russia won gold in three categories, namely Film Corporate Image category, Travel, Tourism and Entertainment category of Film and Best Production Design and Art Direction in Film Craft.
Besides “Rhythm”, other Globacom campaigns that won gold medals at the awards recently held at the Landmark Event Centre, Lagos, included “Glo Flatmates”, that used the jollof rice challenge between Nigeria and Ghana to promote the Glo Lafftafest organized in Ghana which led in Film Promotions and “Glo Spoken Words” adjudged the best in Radio Telecoms Products and Services as well as Radio Craft (Best Use of Copy).
Similarly, “Glo Rhythm” also won silver medal in Film Promotions, while “The Chase” clinched silver in Best Film Editing in the Film Craft category.
For bronze medals awards, Globacom campaigns that garnered medals in that category included the star-studded “Glo Laftgasm” in the Film Travel, Tourism and Entertainment category , “Experience the legendary game” which won bronze in the Film Telecom Products and Services, the “Spoken Words” in Radio Craft (Casting and Performance) and “Glo Data Unmatched Unfair Advantage” adjudged bronze winner in the Campaign Category.
X3M and SO&U, the two marketing communications agencies servicing Globacom, picked the medals for the campaigns at the award ceremony.
In his remarks at the ceremony, the President, Association of Advertising Agencies of Nigeria (AAAN),Ikechi Odigbo, said the Awards promote professionalism in the advertising industry, adding that, “LAIF is committed to promoting creative excellence within the brand industry. It reflects one of the ways we reward the great work we do all through the year. LAIF gives us an opportunity to give ourselves a pat on the back.”
Michael Zylstra, the chief juror, said some of the works assessed were culturally relevant and of topmost quality. “If I have to explain the works that caught our attention and would be awarded tonight were the works that really resonated from a Nigerian perspective and had local insight. They were executed in a way that couldn’t be done in any other country,” he said.
Zylstra, who is the Chief Strategy Officer of South Africa’s Dentsu Aegis Network, said creative Nigerian works will soon gain recognition at international advertising awards if the current level of quality is sustained.
