DAAR Communications PLC Named Strategic Media Partner for Global Book on Modern Marketing

DAAR Communications, owners and operators of African Independent Television, AIT, television and Ray Power FM radio, has been appointed as the Strategic Media Partner for ‘Essentials of Modern Marketing – Nigeria Edition,’ set for launch in September 2024.

Renowned globally as a leading marketing book, ‘Essentials of Modern Marketing’ specializes in showcasing market-specific success stories. The Nigeria edition will feature a diverse selection of Nigerian brands, highlighting their success stories and innovative business and marketing strategies.

A pres release by Johnson Onime, Executive Director, Corporate Communications, DAAR Communications PLC, informed that the book, conceptualized by Kotler Impact and under the auspices of Philip Kotler, the Father of Modern Marketing, will be authored by Mariusz Soltanifar and co-authored by Dr. John Abraham Godson and Prof. Ogechi Adeola.

Already launched in various countries, including Italy, The Netherlands and Poland in Europe, as well as India and Pakistan, among other locations on a global scale, as a country-specific edition, this eagerly anticipated Nigeria edition is scheduled for release on Amazon in September 2024.

About Kotler Impact

Kotler Impact is a strategic marketing community dedicated to promoting sustainable economic growth. It aims to do this by leveraging the diversity of the offerings in the marketplace, providing essential educational resources, and engaging committed business and professional leaders who are passionate about achieving excellence.

About DAAR Communications Plc

Daar Communications Plc is a prominent Nigerian media company that owns and operates AIT (Africa Independent Television) and Raypower FM. With a focus on news, entertainment, and other programming, it has established itself as a leading broadcaster, reaching a large audience both within Nigeria and internationally.

Contact:

• For Kotler Impact Nigeria: Dr John Godson, Chairman of Kotler Impact Advisory Board: +234 902 370 4194
• For DAAR Communications Plc: Mr Johnson Onime, ED Corporate Communications: +234 803 685 4855